Engagement: Futuristic Athlete Cost/Benefit Analysis To Solve Growing Olympic Challenges

April 26, 2018

"Low economic growth, terrorism, population growth, stretched city services, escalating infrastructure costs, and budgetary pressures" are all on Michael Pirrie's list of real challenges for the Olympics. Geopolitical issues aside, the total cost of hosting the games and providing stable infrastructure for the current landscape of sport is falling far behind the rapid rate of change within the techno-physiological improvements involved in becoming an Olympic competitor, as well as the fan experience and host country's post-Olympic economic success. The IOC and host countries must leverage the advancements with futuristic athletes.

 

In The Future of Sports, "For the stadium owner, the difficult question is this: With technology advancing so quickly, how do you know where and when to place your bets? Late adopters get left behind, and... early adopters often get burned. " How can a country maneuver successfully if they build massive infrastructure for only a few weeks of competition?

 

Spend for the futuristic athlete rather than the few weeks of broadcasting.

 

While uncomfortable, budgetary pressures are wonderful opportunities to get creative with public/private partnerships and understand how the necessary costs of the infrastructures can be investments for much larger sustainable revenue streams following the Games.

 

Here's how: the future athlete is discussed to not be a human competing against a robot, but rather "natural athletes" and "enhanced athletes". This means that infrastructure can accommodate two completely different market segments, which also means twice the partnerships, sponsorships, ticket sales, rental agreements, licensing agreements, and investments pouring into that same building. Buildings and city services can also diversify how they leverage their space assets to include revenue streams surrounding the techno-physiological R&D, tax benefits for larger corporations to utilize their space and move their workforce closer to those areas, and have "third-place" options for lower income fans to absorb the game experience in a unique way thereby still growing the next generation of fandom without losing the growing revenue of rising seat ticket sales.

 

 

There's the benefit. What's the cost? Employ the next generation of critical thinkers who are able to analyze the quickly changing technical landscape of sports and those who can identify and implement partnerships to fully saturate the revenue potential of infrastructures rather than those committed to the traditional ways of doing business in sport.

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