In-water force production is a key determining factor of stroke biomechanics and overall race performance for sprint events.
This creates ample opportunity for fan engagement!
Sprint swimming is consistently some of the most highly viewed Olympics broadcasting events and every parent (i.e. spectator) will tell you that sprints are more fun to watch during competitive meets than longer events.
This is the perfect setup for facilities, teams, and broadcasters to amplify fan engagement on the pool deck.
Now knowing that force production is a tangible thing to get people collectively excited about, here are ways to increase fan engagement around it:
1.) Let tech vendors get their products underwater and utilize digital boards in the pool to show different stats in real-time
2.) Get visual with digital - set up fan apps for the meets which allows them to competitively cheer for the different athletes based on their sport science data surrounding force production
3.) Get virtual reality (VR) equipment up in the stands
Jenni Brozena is a sports business leader and international sport scientist specializing in how sport and human performance can build revenue streams and grow industries.